DeKALB – Have you heard of omnichannel retailing, Amazon Go or virtual reality dressing rooms? Chances are, you’ve experienced at least one of these emerging trends and will experience others soon.
What do these and other changes mean for customers and employees? Find out at the next STEM Café with Samantha Gibson, a Northern Illinois University marketing instructor with 20 years of experience in the retail profession.
The STEM Café, “Retail Renaissance: Virtual Reality, Omnichannel Retailing and Other Emerging Trends in Shopping,” will take place from 6:30 to 8:30 p.m. Dec. 11 at Eduardo’s Mexican Restaurant, 206 E. Lincoln Highway in DeKalb.
Gibson, who has worked for BP Oil, Pepsico and 7-11, among other companies, will talk about emerging trends in the retail industry, especially the retail Renaissance she says is happening today.
Gibson, who has been teaching part time for the NIU MBA program since 2009, is now working full time at NIU to revitalize the Retail Certificate. She is looking forward to the STEM Café and sharing some of her insights about retail trends.
NIU STEM Cafés are sponsored by NIU STEAM and are designed to increase public awareness of the critical role that STEM fields play in our everyday lives.
For more information, contact Judith Dymond at 815-753-4751 or email firstname.lastname@example.org.