Dan Migala is always thinking.
The co-founder and chief innovation officer of 4Front Sports and Innovation Consulting Firm is the guy behind the Chicago White Sox’s 7:11 starting time – brought to you by 7-Eleven, of course.
He’s also the marketing whiz who brokered a deal between the San Diego Padres and TaylorMade golf clubs to erect an 88-foot-tall golf club connected to the foul pole at Petco Park.
It’s wild brainstorms like these that put smiles on people’s faces, attract national media attention, create amazing amounts of brand recognition and, above all, keep the bosses happy.
Now Migala is coming to Northern Illinois University to provide a peek inside his imagination at 6 p.m. Wednesday at the College of Education’s Community Learning Series, titled “Playing the Game.”
“Dan Migala is someone I’ve known for 20 to 25 years – both of us got into the sports industry at about the same time in the 1990s – and he has established himself as one the real innovate minds in sports marketing,” Chad McEvoy, chairman of the Department of Kinesiology and Physical Education, said in a news release. “I’ve had the opportunity to hear Dan speak to groups before, and I can tell you that he’s an amazing storyteller.”
Free and open to the public, the Community Learning Series takes place inside the Barsema Alumni and Visitors Center, 231 N. Annie Glidden Road. A reception with hors d’oeuvres begins at 5:30 p.m.
Call 815-753-1407 or email firstname.lastname@example.org for more information.
Because the evening is primarily geared toward highlighting the career paths available in sport management, organizers have engaged three alumni of, and one current student in, the master’s degree in Sport Management program at NIU to participate in a panel discussion.
Members of the panel are:
• Allison Einhouse, who will complete her degree in 2019, is a graduate assistant for NIU Campus Recreation and Wellness and a community relations intern for the Chicago Fire Soccer Club;
• Matt Gonzalez (M.S. ’13) is director of Athletic Events and Facilities Operations for NIU Athletics;
• Malcolm Neely (M.S. ’18) is marketing coordinator for the Chicago Bears;
• Mike Olejniczak (M.S. ’11) is account director/client services for GMR Sports Marketing.
“Students and prospective students thinking about careers in sports can hear from these folks who are actually working in the field,” Steve Howell, associate professor of sport management and director of Graduate Studies for the Department of Kinesiology and Physical Education, said in the release. “They can ask questions like, ‘How did you get there? What are your tips or advice for success?’ We’re hammering home the point that you really do need to work hard.”
McEvoy and Howell are proud of the master’s-level NIU Sport Management program and its alumni, who leave NIU prepared in sport marketing, sport finance, sport law, sport sales and more. The department will launch a bachelor’s degree in Sport Management next fall.