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Genoa to rebrand city with new website

Danielle Guerra - dguerra@shawmedia.com
Genoa Mayor Mark Vicary speaks about his longer term plans after listing some of the things he was able to accomplish during his first year in office during the State of the City on Thursday December 18, 2014, at City Hall in Genoa.  Vicary highlighted the purchase of a Ford Expedition for the Genoa Police K9 unit and the city's new website and logo.
Danielle Guerra - dguerra@shawmedia.com Genoa Mayor Mark Vicary speaks about his longer term plans after listing some of the things he was able to accomplish during his first year in office during the State of the City on Thursday December 18, 2014, at City Hall in Genoa. Vicary highlighted the purchase of a Ford Expedition for the Genoa Police K9 unit and the city's new website and logo.

GENOA – The city of Genoa is launching a new website that it hopes will advance its effort to rebrand itself as a town undergoing economic revival.

Genoa Mayor Mark Vicary, who unveiled the design Dec. 17 at the State of the City Address, said officials decided an updated website and logo were needed to help the city attract new businesses and spur economic growth.

“The old site was designed in the ‘90s,” Vicary said. “We needed something that would serve the community better, such as the ability to pay bills online, information, real-time updates of ordinances, minutes from the meetings and that kind of stuff.”

The new, cleaner version of the website features many of the old, familiar options complemented by new technology, such as social media and Google maps, said Alyssa Seguss, an intern with the city who officials said worked intensely on the new site.

“Because it was so old, you couldn’t implement new technology,” Seguss said about the previous website. “It just wasn’t able to handle it and a lot of the information was there, but it wasn’t organized.”

One of the main benefits of the city’s new page is its mobile-friendly design that allows users to access information from mobile devices, Seguss and Vicary said.

Along with the new website, Vicary also displayed the a new logo that features gear wheels and is supposed to symbolize the city’s economic revival.

“We want to be a destination,” Vicary said, noting that in the past year, several businesses opened their doors in the downtown area.

The website also boasts an ePay system that will soon be able to accept credit and debit cards from people who want to pay fines and other bills online. Before that, Vicary said residents could pay only with checks and cash.

“The whole delay on the whole process was working with the state to get the ePay facility working,” Vicary said. “You have to have hearings, it has to be approved, the state gets involved. We are not at the final hurdle for the ePay, we received our swipe machines. I heard that we are two weeks away.”

Aside from the traditional tabs, the page has options such as “Where’s the Mayor?” and “Invite the Mayor,” that emphasize Vicary’s accessibility to Genoa residents, Seguss said.

“We just want to be able connect with the community,” she said.

With the website reflecting the city’s rebranding and economic growth, Seguss said an app is also in the works.

“That will be the next State of the City [Address],” Vicary said.

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