The DeKalb County Board of Health recognized KishHealth System for its collaboration with the health department on a comprehensive public health media campaign to reduce the health risks of tobacco use and exposure in DeKalb County.
KishHealth System’s marketing and planning department helped in the development of the campaign, as well as advertising and printing. Together, the agencies promoted smoking cessation classes as well as the Illinois Tobacco Quit Line. The partnership resulted in a variety of outreach efforts reinforcing the message that 80 percent of Illinois adults do not smoke, and highlighted resources available to live smoke free. Jane Lux, public health administrator, noted that tobacco use and exposure is the leading cause of preventable death and disease in the United States, and is a major focus of both the health department and KishHealth System health promotion efforts.