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Safety video honored with industry award

Published: Monday, July 7, 2014 2:59 p.m. CDT

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OC Imageworks of DeKalb was named a bronze winner in the 35th annual Telly Awards for "Kishwaukee College Emergency Preparedness Video." There were nearly 12,000 entries from all 50 states and several countries.

The video has the serious purpose of educating the staff at Kishwaukee College on proper procedures for evacuation or seeking shelter during campus emergencies, but the animated short sneaks in some fun and style while communicating this important information. Campus buildings are rendered as simple line drawings, but structures such as the new student center are easily recognized by their architectural features. Students, faculty, and emergency responders are represented by animated versions of the international symbol for a person, and there’s even a brief walk-on by a zombie, just to keep things interesting. The video provides a highly creative twist to the safety information video, which is too often dismissed as “just another training video.”

“It was a real pleasure working with John Acardo and the rest of the human resources staff at Kishwaukee College on this project,” said Brian Oster, creative director at OC Imageworks. “It proves that training videos can be both effective and fun if you have some imagination and are open to a different approach.”

“It was a pleasure to work with OC Imageworks to develop a fun, yet informative way to educate the hundreds of employees of the college on one of the most important training topics: emergency response,” said John Acardo, director of human resources at the college.

The Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

The competition is judged by more than 500 industry professionals, each one a past winner of a Silver Telly. Entries do not compete against one another, but each is judged against standards of merit. Fewer than 10 percent of entries receive a Silver Telly, the highest honor. About a quarter of entries are chosen to receive a Bronze Telly.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “OC Imageworks’ accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

To view the award-winning video, visit http://bit.ly/OCTelly2014.

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