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Tips bring success to farmers market vendors

Published: Tuesday, May 20, 2014 10:15 a.m. CST

Farmer-vendors are doing final preparations for 2014 farmers markets so their booths can be brimming with farm-fresh products on opening day. However, with all the work that goes into simply getting products to the farmers market, many growers have not set aside the time to think about some of the direct-to-consumer marketing considerations that could make booths and products more appealing, boosting sales and creating repeat customers.

Andy Larson, the new University of Illinois Extension local food systems and small farms educator serving Boone, DeKalb, and Ogle Counties, will present “Marketing and Merchandising for Farmers Market Vendors” from 6 to 8:30 p.m. Thursday, May 29, at the DeKalb County Extension office, 1350 W. Prairie Drive in Sycamore.

The presentation will include how to make your booth stand out, packaging, pricing and display to make your products move, and customer service tips that will bring people back week after week. Experienced vendors will also talk about some of their best marketing practices and share some pitfalls to avoid.

The program is $5, payable in advance, online or at the door. Register by phone at 815-758-8194 or online at web.extension.illinois.edu/bdo.

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