GENOA – Downtown Genoa’s reputation as a good place for entrepreneurs was furthered at the end of April when an expert from the Small Business Development Center at Waubonsee Community College paid a visit. Marcelo Alvarez was invited by Genoa Main Street to spend the day in town.
“Our mission is to see that downtown Genoa thrives as a business center,” said Mim Evans, executive director of Genoa Main Street. “We take advantage of many resources to help our businesses grow. The SBDC has been a great partner in our efforts.”
Downtown business owners signed up to have Alvarez spend an hour in their business. During that hour, the owner received advice on his or her specific concerns. Given the wide variety of businesses located in downtown Genoa, Alvarez said he had an interesting day.
“The SBDC at Waubonsee provides advice to existing and start-up businesses. Genoa Main Street has taken a unique approach by inviting me to visit several businesses on location in one day,” he said. “I was everywhere from a fitness studio to a counseling office, and the topics included marketing, bookkeeping, business structure, workforce issues and space issues.”
“This one-day event was enthusiastically received,” Evans said. “A second day is a possibility to allow more businesses to participate.”
The SBDC is a federal program with offices located throughout the country. Genoa is served by the office located at Waubonsee Community College, which can be reached at 630-906-4230.