NIU students create brand identity for village
DeKALB – On April 23, the mayor of Rockton, a small town 12 miles north of Rockford, met with Northern Illinois University College of Business MBA Fast-Trak students. Mayor Dale Adams offered the MBA students a big new assignment: “Help us promote our village.”
The Rockton population is 7,500, but the village balloons when people visit the area for sporting events, weddings and other seasonal activities. The challenge: visitors leave to dine, shop and find lodging elsewhere. With historic parks, roomy athletic fields and a riverfront to brag about, Adams looks to the College of Business MBA students to maximize the potential of economic activity.
Their charge will be to create a brand identity and marketing plan to attract visitors, expand economic activity and develop an enhanced business-friendly climate for Rockton. Adams cites economic centers like Galena and St. Charles as models for Rockton to emulate as the bedroom community moves forward.
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