GENOA  – Genoa Kingston United Way’s annual campaign to help connect community resources with those in need is at 65 percent of its $50,000 goal in cash and pledges. Board president Pattie Marx is hopeful the goal will be reached as the campaign continues.

Promising trends that helped get the campaign to 65 percent are also strong indicators for the future. Major fundraisers include Greenlee Textron employee and corporate support and the employee campaign at the Genoa Kingston school district.

Residential mailings have not brought in as much as last year. With so many local families continuing to struggle to pay for housing, utilities, food and other basic needs, United Way and its partner agencies are being called upon to provide even more help this year. Every donated dollar counts, Marx said. A donor that gives $1 every other week gives $26 a year, which can be surprisingly helpful in buying for the food bank or helping in an emergency.