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DeKalb County's local newspaper with a weekly circulation of 31,000.
The MidWeek community of readers has grown out of a tradition of three proud newspapers dating back to 1865 with the Sycamore News, and most recently the readers of the Weekly Journal. The MidWeek is now an expanded publication comprised of more than 15 communities, which includes Northern Illinois University.
Full page (5 col. x 11" = 55 col. in.) $925
• 13x (10% off) = $875
• 26x (15% off) = $815
• 39x (20% off) = $760
• 50x (25% off) = $650
Half page (5 col. x 5.5" = 27.5 col. in.) $470
• 13x (10% off) = $445
• 26x (15% off) = $415
• 39x (20% off) = $385
• 50x (25% off) = $330
Quarter page (Horizontal: 3 col. x 4.75" = 14.25 col. in.; Vertical: 2 col. x 7" = 14 col. in.) $240
• 13x (10% off) = $230
• 26x (15% off) = $212
• 39x (20% off) = $197
• 50x (25% off) = $170
Eighth page (2 col. x 3.5" = 7 col. in.) $130
• 13x (10% off) = $125
• 26x (15% off) = $115
• 39x (20% off) = $108
• 50x (25% off) = $92
Business card (2 col. x 2" = 4 col. in.) $70
• 13x (10% off) = $67
• 26x (15% off) = $63
• 39x (20% off) = $59
• 50x (25% off) = $52
Ad copy deadline 5 p.m., Thursday, preceding Wednesday publication. Those requiring proofs: deadline is Thursday, at noon. Proofs for ads less than 20 column inches are available in our office only, by request. Proofs for larger size ads can be delivered.
Per column inch
•Open: $18.75
•13x: $17.65
•26x: $16.50
•39x: $15.40
•52x: $13.20
Add full color: $300
Add spot color: $150
Guaranteed placement: Add 20% (Check for availability)
Front cover
2" x 3" ad, full color
Open: $299 each
3 month: $279 each
6 month: $249 each
12 month: $199 each
Subject to copy approval and availability. Rates based on annual commitment.
Column Widths
1 col. = 1.75"
2 col. = 3.625"
3 col. = 5.5"
4 col. = 7.375"
5 col. = 9.25"
Quantity: Fewer than 5,000 CPM: $79
5,001-10,000 $69
10,001-15,000 $63
15,001-20,000 $58
20,001-30,000 $53
